Diagnose your loop potential.
Loops are NOT tactics — they're systems that transform one user into another. Our diagnostic engine maps your propagation assets, detects implicit channels, and builds testable hypotheses.
6 questions → Asset map + Loop hypotheses + 14-day MVL plan
Map Assets
Actors, Moments, Artifacts
Detect Channels
Implicit loop signals
Generate Hypotheses
Asset → Mechanism → Incentive
Build Task Roadmap
Explore → Prototype → Test
Assess Maturity
Speed, Cost, Friction, Amplification
📋 Output Preview
• Propagation Asset Map
• Ranked Loop Hypotheses
• 14-Day MVL Action Plan
• The Uncomfortable Truth
What do you sell? Who buys it? What problem does it solve? Be detailed — more context = better diagnosis.
Press Enter ↵ to continue
You're paying to acquire users who won't bring you more users
That's not growth — that's a tax
Every user who gets value and doesn't share is a missed compound opportunity
Most founders try 'viral features' or 'referral programs' without understanding the mechanics.
Loops emerge from combinations of assets, mechanisms, and incentives — not tactics.
After 6 strategic questions, you'll receive:
Actors, moments, and artifacts that could generate new users as a side effect
Loop signals already present in your product/behavior
Asset → Mechanism → Incentive → MVP for each viable loop
Explore → Prototype → Test tasks you can start today
Each requires different assets and mechanics:
Partners with same ICP promote for mutual benefit
Signals: Agency referrals, Integration partners, Resellers
Usage naturally generates exposure or invitation
Signals: Collaborative workspaces, Shareable outputs, Team invites
Users generate shareable material as byproduct
Signals: Templates, Reports, Visual outputs, Public profiles
Users invite others for mutual benefit
Signals: Achievement sharing, Identity alignment, Mutual gain
Identify actors, moments, and artifacts with loop potential.
Find signals of loops that could exist today.
Each with Asset + Mechanism + Incentive + MVP.
Concrete tasks: Explore → Prototype → Test → Scale.
Loops are NOT ideas you pick from a menu. They emerge from your specific combination of assets, mechanisms, and incentives. We diagnose what's possible for YOUR product, not generic advice.
Referral programs are ONE tactic. We analyze 4 loop types (Partnership, PLG, UGC, Referral) and identify which mechanics actually fit your product structure and ICP.
Most products aren't naturally viral. Partnership loops and PLG loops work for almost any B2B product. We identify realistic opportunities, not fantasy viral dreams.
Minimum Viable Loop — a 14-day experiment to validate if a loop mechanism CAN work before investing heavily. We give you the specific tasks to run.
Stop guessing about 'viral features'. Understand your actual propagation mechanics.